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Reasons for Rise of Meme Marketing in India

Meme marketing has been on the rise for a long time now. Not only small start-ups but even large well-known brands with a considerable amount of followers are leaning towards meme marketing!  Brand's that follow this strategy have a fun-loving audience that most importantly engages and interacts with your content. It is the key to promoting one's brand narrative as well. Have you ever wondered why this rise in meme marketing ? Will it continue or will the trend die out? Memes Reach Out to Millennials Memes are a way of life and communication for the youth, statistics say that every millennial comes across 20-30 memes every day on their social media. Brands have used this strategy to curate perfectly balanced memes, humorous as well as memes that promote their brand. It is hard to get bored of looking at memes, isn't it? They are addictive and a fun way to lure the audience.  Just a few shares and a meme is viral too, hence the easiest tool to reach out to the youth. No wond...

Job/Earning Opportunities Meme Industry Holds

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What is the Meme Industry? In today’s social media driven world, memes are the ultimate tool to reach out to millennials or the Gen-Z. Not only have memes become the ultimate language of communication but people can even make memes and earn money . Many companies have positions for a meme creator, or someone well versed in meme marketing just like any other job, it is a very respectable job that is well paid for. Such creators have paved their way to be in demand by making funny memes on all sorts of topics. Hence forming the newly found meme industry or meme community .  Earning Opportunity on Various Apps In the past meme marketing was not a very popular medium for marketing but today it is one of the most powerful ways to get maximum traction within a short period of time. Earlier being only confined to Facebook and Instagram with limited brands choosing this method it wasn’t the best source of income. But since its growth in recent years companies like MemeChat private lim...

The Meme Club (TMC): The Beginning

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NFT, a term you may have heard thrown around a lot lately. So, what is an NFT? It is a non-fungible token. Ugh! What? Okay...let’s dissect it a little more and know! ‘Non-fungible’ means ‘non-replaceable’; something that is unique and cannot be replaced by something else. Think of ‘Mona Lisa’, the most famous painting, which only has one physical copy. It is also one of the most replicated physical art work. Just like this, a digital piece is also very easy to replicate. NFT puts an end to this activity. An NFT encrypts a digital piece with a blockchain and makes it unique and non-replaceable. This means NFTs are such that they can’t be copied. Whoever owns an NFT, holds the valuable original digital piece. An NFT can be literally anything in the world in a digital format. It can be an image file, a gif, an mp3 file, a tweet, a meme, anything! You cannot exchange NFTs like cryptocurrencies or cash, you can only buy or sell them.  To sum it up, NFT has a huge role to play in reshapi...

Trending Memes in India

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You ever see someone looking at their mobile phones and grinning or laughing out loud, and you go... There is a 100% chance that they are looking at a funny meme! Know your Memes: A ‘Meme’ is typically a picture/text/video or a mix of all these! It is the quickest way to communicate any thought or information like; movies, politics, sports, news, etc., in a fun and humorous way! Memes have become extremely popular among the millennials and GenZ, because of their relatability quotient! People resonate with funny memes and this is what has led the meme culture in today’s world to prosper. They’ve become an inherent part of our daily lives. Every other person on social media consumes trending memes like their favourite meal! ;) These funny memes have taken the world by storm, and India of course has swooned too!  What Makes a Meme? The meme culture is infectious! The more a meme resonates with someone, the more it is shared and spread farther. Some memes are simply made to make peopl...