Memes vs Influencers

Who is an Influencer?

An influencer is someone who has: the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. Influencers are valuable because they offer instant access to the credibility that a growing company needs.

How do influencers work?

An influencer's job is to make regular posts about a particular topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. Brands that work with celebrity influencers can cost marketers a heavy amount–sometimes reaching up to six figures. Moreover, a few celebrities are willing to collaborate with brands in this manner these days, except if it’s something the celebrity already uses and enjoys.

Influencer Marketing

An influencer assists companies in “influencer marketing,” a form of advertising that builds brand authority on the back of another person’s reputation. This type of marketing form is like a mix of both new and old marketing tools. Influencer marketing consists of taking the idea of celebrity endorsement and placing it into a modern-day content-driven marketing campaign. It is a slow and steady approach such as Social Media and Content Marketing.

On the other hand, we have Meme Marketing. We all watch memes daily in some or the other way. ( you might have just watched it 5 seconds back)

What are memes?

Memes are a selection of funny or relatable images and text, which are often used as a form of social or political commentary. Memes have the power to address social values, making them a versatile tool for satire and humor. Memes can address the social values of society through humor by talking about the normality of the value and how sometimes the value can be funny. Adding to this, Memes 

have been around for a long time but they’ve become increasingly popular in recent years thanks to apps like Memechat.

What made Memes so popular?

Memes carry the real interests of the generation and hence carry massive attention around them, moreover for a person who spends most of their time on social media, sponsored posts will be the last thing they'll wish to see. A meme’s ability to turn a dull product or event into a popular one, and to attract viral attention has led to its newfound popularity on the internet and amongst cultures.

Meme Marketing: The Real Game Changer

Memes tend to solve the lacking points of using influencers for brand communication and hence are a Game Changer. Memes have a great potential to go viral, whereas educational and promotional content sometimes fails to go viral on platforms. Meme Marketing is very cost-effective and can reach a larger set of audience in a short period.

Why should we choose Meme Marketing Over Influencer Marketing?

Memes have a higher capacity to go viral than any other marketing form. A diverse group of audience is interested in memes, which depicts the influential extent of the memes for the promotion of any brand. Moreover, memes have been in the market for a longer period if we compare them to Influencer Marketing. Memes have become one of the largest growing trends in influencer marketing and creating the right meme would be beneficial for a brand without having the chances of backfiring.

Whether it’s posting your memes or getting featured on renowned pages, Meme Marketing is the call of the hour. So get your brand communicated through a breath of fresh air of memes. Brands like Amazon, Swiggy, Zomato, etc have all been experimenting with Meme Marketing and offering their users an interesting experience. So Meme Marketing is here to stay.