Top Indian Brands that are Employing Memes in their Marketing Approach

• What is a ‘Meme’:

As Mr. Richard Dawkins once mentioned on the usage of the popular word he coined in his book ‘The Selfish Gene’, a ‘meme’ is anything that goes viral. It is entertaining, funny, popular, and consumed by everyone these days. It can be a funny image, text, video, or a mix of all. These internet memes usually contain famous movie/series dialogues, famous celebrities, varied expressions, etc., making us go ‘LMAO’, ‘LOL’ ‘ROFL’. Memes have set the trend in a way that top brands worldwide are leveraging them in their marketing strategies to gain traction. Not just that! People have also started minting their memes into NFTs. You have obviously heard of ‘The Meme Club’ (TMC)! Haven’t you? ;)

Here’s a sneak peek for you:

There! There! Let us get back to where we started.

• What is Meme Marketing?

For years, brands have wrapped their content in humour and served it to their audience, leaving an impression on their mind. Now that memes are ruling the internet, why not employ them to sell your brand’s narrative? Using something so popular and affordable to grow in this digitally growing world. 

Thus, embedding memes in your marketing approach is called ‘Meme Marketing’. 

Brands rope in the meme community, which creates and shares memes on a daily basis, to help promote themselves by showcasing their narrative, deals, discounts, etc., through memes. This is exactly when a brand starts going viral and gaining attention on the internet.

No wonder brands are jumping in on the meme marketing bandwagon.

• How are top Indian brands using memes?

Here are a few top Indian brands that are employing memes in their marketing strategy:

1. Zomato:

Food? Zomato! Yep...Zomato is synonymous to food. You think of ordering great food, you open the Zomato app. This brand’s meme marketing game is damn strong! Go ahead and take a look at their social media accounts. All you’d come across is funny and relatable memes. They have gained huge popularity and a surge in usage ever since they hopped onto this trend.

2. Netflix (India):

We have all been Netflix-ing and chillin’, we obviously know this OTT platform. Netflix definitely has a meme for everything! Do you know they have an alternate account dedicated to memes/meme marketing? It is called ‘Netflix is a Joke’! Check it out already! Through this creative and dedicated account, they engage with their users and give them a supply of endless meme fodder. This has further led to gaining massive reach and viewership.

3. Disney + Hotstar (India):

Here’s another popular OTT platform in the meme pool. Disney + Hotstar engages with their audience by amalgamating dialogues from movies with trending meme templates. We are well aware that their viral memes have drawn huge responses to their OTT content.

4. Tinder India:

The most popular dating app in the country has swoon the internet with its creative and funny memes. Why else do you think Tinder India has so many downloads? Ahem!

5. Other Brands:

Just like the top brands mentioned previously, it is safe to say that not a single popular brand in India is lagging behind. Everyone has pulled up their socks and participated in the ‘meme’ game.

Brands such as; Kellogs, Nestle, ALT Balaji, Swiggy, Brand Factory, Cred, etc. are going gaga! Open up their social media accounts. See for yourself!

• Top Indian brands + MemeChat Pvt. Ltd.:

MemeChat app has been indulged in the art of meme marketing for over two years now. This app encourages its users to participate in various marketing campaigns, leading to a full-fledged promotion of a particular brand. This in turn, also helps users to work from home and make/earn money by making memes.

Here are some of the most popular meme marketing campaigns by MemeChat:

1. Amazon Prime India:

Amazon Prime is a top competitor of Netflix and Disney+Hotstar. This popular OTT platform has tied up with MemeChat to gain a surge in reach and viewership through meme marketing. No wonder, it has reached great heights! ;)

2. MOJ:

MOJ is an app that has a collection of short and entertaining videos. It gives users opportunities to create and edit their own videos, dub/lip-sync existing videos and have fun! Additionally, it also has a lot of filters, stickers and lots more. MOJ app collaborated with MemeChat app to make one of their characters ‘Real Joker Austin’ go viral. It was all over the internet!

3. OYO Rooms: 

OYO is the world’s leading chain of hotels and homes. A company that provides living spaces at reasonable prices and excellent facilities. To help people enjoy and have a leisured stay, OYO comes up with various deals and discounts. With the help of the MemeChat app, it successfully promoted important discount coupons.

4. Slice:

Slice is a flourishing fintech company in India. It gives high credit to people who do not have a very steady income. Through meme marketing, MemeChat created a buzz about the brand and the benefits it provides.

5. Other Brands:

McDonald’s, Sharechat, MOJ, various other movies/series, etc., have joined hands with the MemeChat app to promote their brands in a fun and humorous way.

Pheww! 

This is how top brands in India are leveraging memes to market themselves and be the center of attraction in today’s time! This is one of the best marketing strategies that relate to the audience and keep them connected with the brand.

All you need to do as a brand is; keep up with what’s trending, create a meme that is quirky and funny!

Dodge the damn FOMO! This strategy is way too good to be missed by you.

Create a meme today! ;)